{"product_id":"brand-management-mastering-research-theory-and-practice","title":"Brand Management - Mastering Research, Theory and Practice","description":"\u003cp\u003e\u003cstrong\u003eBrand Management - Mastering Research, Theory and Practice\u003c\/strong\u003e is a practice-oriented textbook that addresses the core aspects of brand management. The book focuses on the effective application of theory and practice within the field of business management.\u003c\/p\u003e\u003cp\u003eThis publication is suitable for WO (university) degree programs and provides clear insights into research, theory and practice. Thanks to its clear positioning, it can serve as a study resource, reference work, or support in professional situations.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003eSubtitle: Mastering Research, Theory and Practice\u003c\/li\u003e\u003cli\u003ePrint run: 3\u003c\/li\u003e\u003cli\u003eFormat: paperback\u003c\/li\u003e\u003cp\u003e\u003c\/p\u003e\u003c\/ul\u003e","brand":"Intertaal","offers":[{"title":"Default Title","offer_id":56408593170772,"sku":"9780367172589","price":39.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/0538\/0692\/files\/brand-management-mastering-research-theory-and-practice-boek-858.webp?v=1789384652","url":"https:\/\/intertaalid.nl\/en\/products\/brand-management-mastering-research-theory-and-practice","provider":"Intertaal","version":"1.0","type":"link"}