{"product_id":"innovation-management-9781352012446","title":"Innovation Management","description":"\u003cp\u003e\u003cstrong\u003eInnovation Management\u003c\/strong\u003e van Jan van den Ende is een Engelstalig gedrukt boek. Deze titel is geschikt voor studenten in het hoger onderwijs.\u003c\/p\u003e\u003cp\u003eNot solely covering new products, Innovation Management focuses on new services and new business models; in doing so, it provides an introduction to new business development. The book follows the logic of the innovation process, from idea development via selection to implementation, and discusses these topics both on the level of the company and individual projects. Its content is evidence-based, but with many practical examples. This textbook ensures up-to-date subject knowledge by providing a contemporary approach: novel methodologies such as design thinking, lean innovation and open innovation are included. Exercises and discussion questions at the end of each chapter enable self-testing and reflection. Comprehension of new topics is aided by an in-margin glossary and further multimedia links on the companion website - bloomsburyonlineresources.com\/innovation-management. It is an essential resource for undergraduate students seeking a rigorous and science-based, yet accessible and manageable, overview of innovation management.\u003c\/p\u003e\u003cp\u003eThis textbook takes a highly contemporary overview of innovation management, covering a wide range of product, manufacturing and service firms, as well as incorporating coverage of new business models and markets.\u003c\/p\u003e\u003cp\u003eInhoudelijk sluit dit boek aan bij onderwerpen als Business innovation, BUSINESS \u0026amp; ECONOMICS \/ Management, BUSINESS \u0026amp; ECONOMICS \/ General.\u003c\/p\u003e","brand":"Intertaal","offers":[{"title":"Default Title","offer_id":56399391457620,"sku":"9781352012446","price":204.05,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/0538\/0692\/files\/9781352012446.jpg?v=1783610573","url":"https:\/\/intertaalid.nl\/de\/products\/innovation-management-9781352012446","provider":"Intertaal","version":"1.0","type":"link"}