{"product_id":"how-brands-grow-what-marketers-don-t-know-byron-sharp-professor-professor-ehrenberg-bass-institute-for-marketing-science-9780195573565","title":"How Brands Grow: What Marketers Don't Know","description":"\u003cp\u003e\u003cstrong\u003eWhat Marketers Don't Know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.\u003c\/p\u003e\n\u003ch3\u003eOmschrijving\u003c\/h3\u003e\n\u003cp\u003eThis book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.\u003c\/p\u003e\n\u003cp\u003eThe most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.\u003c\/p\u003e\n\u003ch3\u003ePromotionele informatie\u003c\/h3\u003e\n\u003cp\u003eAdAges Most-Recommended Marketing Book of the Summer 2013\u003c\/p\u003e\n\u003ch3\u003eProductspecificaties\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuteur:\u003c\/strong\u003e Byron Sharp (Professor, Professor, Ehrenberg-Bass Institute for Marketing Science)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUitgever:\u003c\/strong\u003e Oxford University Press Australia\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImprint:\u003c\/strong\u003e OUP Australia and New Zealand\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVerschijningsdatum:\u003c\/strong\u003e 2010-03-01\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAantal pagina's:\u003c\/strong\u003e 246\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780195573565\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThema:\u003c\/strong\u003e Brands and branding\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBISAC:\u003c\/strong\u003e BUSINESS \u0026amp; ECONOMICS \/ Consumer Behavior\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eOver de auteur\u003c\/h3\u003e\n\u003cp\u003eProfessor Byron Sharp is the Director of the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia. The Institute's fundamental research is used and financially supported by many of the world's leading corporations including Coca-Cola, Kraft, Kellogg's, British Airways, Procter \u0026amp; Gamble, Nielsen, TNS, Turner Broadcasting, Network Ten, Simplot, Mars and many others.\u003c\/p\u003e\n\u003cp\u003eDr Sharp has published over 100 academic papers and is on the editorial board of five journals. He recently co-hosted a conference at the Wharton Business School on laws of advertising and, with Professor Jerry Wind, is editing a special issue of the Journal of Advertising Research on the topic.\u003c\/p\u003e","brand":"Intertaal","offers":[{"title":"Default Title","offer_id":56354487763284,"sku":"9780195573565","price":29.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/0538\/0692\/files\/9780195573565.jpg?v=1783583392","url":"https:\/\/intertaalid.nl\/de\/products\/how-brands-grow-what-marketers-don-t-know-byron-sharp-professor-professor-ehrenberg-bass-institute-for-marketing-science-9780195573565","provider":"Intertaal","version":"1.0","type":"link"}