# Marketing Strategy & Management

## Marketing Strategy & Management

**Marketing Strategy & Management** is an English-language textbook on strategic marketing and marketing management. It provides a structured approach to analysing markets, selecting target groups, positioning offerings and creating customer value.

Topics include marketing planning, market research, positioning, the marketing mix, customer relationship management, strategic decision-making and sustainability. The book is suitable for bachelor and master students in marketing, business and international business.

### Study information

-   **Language:** English
-   **Level:** Bachelor / Master / HBO / WO
-   **Field:** Marketing strategy and marketing management
-   **ISBN:** 9781529778557

## Details

- **Price:** 61.24 EUR
- **Vendor:** Intertaal
- **Type:** Books

## Variants

| Variant | Price | Available |
|---------|-------|-----------|
| Default Title | 61.24 EUR | In stock |

## Images

- De boekcover van marketing strategy & management door diane m met focus op marketing strategy en tekst

## Additional Information

- **ISBN :** 9781529778557

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> Source: [Intertaal](https://intertaalid.nl/products/marketing-strategy-en-management)
> Updated: 2026-09-04