# Brand Management - Mastering Research, Theory and Practice

## Brand Management – Mastering Research, Theory and Practice

**Brand Management: Mastering Research, Theory and Practice** is an English-language study book that combines academic research, branding theory and practical application. The third edition gives students a framework for understanding how brands can be analysed and managed.

The book is relevant for marketing and business students working with brand identity, brand value, positioning and strategic brand decisions. It is suitable for higher-education courses, assignments, case analysis and self-study.

### Study information

-   **Edition:** 3rd edition
-   **Language:** English
-   **Level:** HBO / WO
-   **Fields:** Brand management, marketing and business administration
-   **ISBN:** 9780367172589

## Details

- **Price:** 39.99 EUR
- **Vendor:** Intertaal
- **Type:** Boek

## Variants

| Variant | Price | Available |
|---------|-------|-----------|
| Default Title | 39.99 EUR | In stock |

## Images

- Derde editie hardcover boek brand management mastering research theory and practice door tilde heding en charlotte f

## Additional Information

- **ISBN :** 9780367172589
- **Auteur:** Bjerre, Mogens | Heding, Tilde (Copenhagen Business School, Denmark) | Knudtzen, Charlotte F. (Copenhagen Business School, Denmark)
- **Categorie / Thema:** Studieboek / academisch
- **Releasedate:** 20-09-2023

---

> Source: [Intertaal](https://intertaalid.nl/products/brand-management-mastering-research-theory-and-practice-tilde-heding-copenhagen-business-school-denmark-9780367172589)
> Updated: 2026-08-22